FOUNDED
in Jersey city, nj 2018.
HVYCRWN, a Disemvowel expression.
At HVYCRWN, we stand as the bridge connecting the vibrant world of creative entrepreneurship with a crucial focus on mental health awareness. Recognizing the unique challenges faced by creative minds, many of whom navigate the entrepreneurial landscape as solopreneurs, we embark on a mission that extends beyond aesthetics and innovation. We understand that the journey of a creative entrepreneur can be exhilarating yet demanding, often entailing a solitary pursuit of passion.
Maintaining proper mental health is not just a peripheral concern for us—it's at the heart of our ethos. We believe that a healthy mind is the cornerstone of sustainable creativity. In an industry where individuals often navigate the entrepreneurial landscape independently, the need for a supportive community that understands the nuances of both creativity and mental health is paramount.
HVYCRWN endeavors to foster a space where creative souls can find solace, inspiration, and resources to navigate the challenges of their entrepreneurial journey. We emphasize the significance of self-care, stress management, and the cultivation of a positive mindset. Through curated content, resources, and a supportive community, we aim to empower creatives to thrive not only in their businesses but also in their mental well-being.
In the tapestry of creativity, mental health is the thread that holds it all together. HVYCRWN is not just a brand; it's a movement that recognizes the symbiotic relationship between creative expression and mental well-being, empowering every creative entrepreneur to wear their crown proudly while nurturing the sanctuary within. Join us in embracing a holistic approach to creativity—one that acknowledges the importance of a healthy mind in the pursuit of passion and success.
From miami to new york city
FATHER & SON DESIGNING DUO
Antonio & Ayden Martez
MEET antonio & AYDEN
Meet Antonio and Ayden Martez, the dynamic father-and-son duo behind HVYCRWN.
Antonio, fueled by the need to navigate the complex emotions of a two-year grieving process following the loss of his father and nephew, embarked on a creative journey that would eventually become HVYCRWN. Emerging from the historic challenges of the COVID-19 pandemic, Antonio turned to fabric art not only as a means of self-expression but also as a way to connect with his young son, Ayden. Ayden, a talented 6-year-old artist with a passion for creativity ignited at a tender age, found inspiration in the works of Jean Michel Basquiat.
As Ayden grew, his enthusiasm for art, fashion, and individuality flourished. In 2023, Ayden began creating alongside his father on fabrics, paying homage to Antonio's process and becoming an integral part of the healing journey. Antonio, recognizing the power of collaboration and family in overcoming grief, joined forces with his "Birthday Gift," Ayden, to give life to HVYCRWN during their shared birthday month of April—a symbol of artistic expression, resilience, and the strength found in familial bonds. Together, Antonio and Ayden continue to weave a tapestry of creativity, unity, and healing through their shared passion for the arts.
MIAMI FAMILY CONNECTION
BRAND MAESTRO / CULTAVATIONIST
Darrell Fletcher
MEET DARRELL
Darrell Fletcher, the visionary brand maestro!.
Meet Darrell Fletcher, the Director of Style Cultivation for HVYCRWN. With over two decades of marketing expertise, Darrell is the driving force behind some of the most exclusive events and nightlife soirees in Miami. His dynamic partnership with Antonio Martez spans over 15 years, where they co-founded DTMG Inc., also known as "Dream Team Media Group," a Miami-based marketing brand.
Throughout their entrepreneurial journey, Darrell and Antonio have left an indelible mark on the industry, orchestrating star-studded dinner parties, unforgettable campaigns, and runway shows with fashion's elite. Together, they form an unstoppable marketing force, seamlessly merging the realms of entertainment and fashion.
Having cultivated experiences at the intersection of premium spirits and Miami's exclusive venues, Darrell's expertise lies in curating unparalleled moments for those seeking Miami Beach's private getaway lifestyle. His extensive background includes merging renowned South Beach locales with top-tier spirit brands, creating a unique blend of luxury and entertainment.
Beyond his marketing prowess, Darrell brings a distinct flair to the HVYCRWN Family. As a former fashion and runway model, he is well-versed in the language of style. His wealth of knowledge and hands-on experience infuses HVYCRWN with a refined aesthetic, making it a brand that resonates with the confluence of fashion and lifestyle. With Darrell at the helm of Style Cultivation, HVYCRWN is set to soar to new heights, offering a fusion of sophistication, exclusivity, and trendsetting allure.
NEW YORK FAMILY CONNECTION
STYLE ARCHITECT
Shawn Rhoder
MEET SHAWN
Shawn Rhoder, the Fashion Trend Liason to HVYCRWN.
Meet Shawn Rhoder, the Style Architect and Fashion Trend Liaison to the innovative realm of HVYCRWN. With an impressive background boasting over two decades of experience in the fashion and beauty industry, Shawn brings a unique blend of refinement, style, and flair to the forefront of the brand.
Shawn's creative palette serves as the much-needed stylistic voice that has been absent in the fashion landscape over the past decade. Embracing a minimalistic approach to life, he champions the philosophy that "Less Is More," reshaping the narrative of contemporary fashion with a focus on timeless elegance and sophistication.
In addition to his role at HVYCRWN, Shawn is a creative entrepreneur and the founder of NOHMAD, Inc. His firsthand experience in the fast-paced industry equips him with invaluable insights, making him a true disruptor who understands the intricacies of excelling in a dynamic landscape. His mantra, "Why Stand In, When You Can Stand Out!", reflects not just a way of life but also a commitment to pushing boundaries and setting new standards.
Collaborating with the three other visionaries steering HVYCRWN, Shawn contributes to a rich tradition of classism in fashion and color. His innovative approach breathes new life into the brand, creating a space that celebrates the essence of individuality and the power of distinctive style.
Beyond professional ties, Shawn shares an extraordinary bond with Antonio Martez, extending their connection beyond fashion and style—they are family. Whether it's festive holidays, summers in the city, or globetrotting adventures, the dynamic duo of Shawn and Antonio stands as an unyielding force, embodying the spirit and essence of HVYCRWN. Together, they redefine fashion, blending tradition, innovation, and a shared commitment to standing out in a world that often conforms
Our mission
At HVYCRWN, OUR MISSION is to cultivate a vibrant and supportive creative community that transcends conventional boundaries. We are dedicated to fostering a space where creative minds not only thrive in their craft but also champion mental health advocacy. We believe in the power of creativity to uplift, inspire, and heal, and thus, we are committed to building a sanctuary for artists and entrepreneurs alike—a safe haven where authenticity is celebrated, voices are heard, and minds are nurtured.
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Our VISION
OUR VISION extends beyond mere artistic expression; we envision a community that advocates for mental health, recognizing it as an integral aspect of the creative journey. HVYCRWN endeavors to provide resources, encouragement, and a platform for dialogue, ensuring that mental well-being remains at the forefront of our collective consciousness.
In this space, every individual is not just seen but truly heard. We aim to create an inclusive environment where creatives can connect, collaborate, and decompress without judgment. Through curated garment designs and fashion forwardness, HVYCRWN strives to break down the barriers that isolate creatives and solopreneurs, fostering a sense of belonging and understanding.
Ultimately, our mission is to empower every member of the HVYCRWN community to wear their creative crown proudly while embracing the importance of mental health. We are more than a brand; we are a movement dedicated to building a world where creativity and mental well-being coexist harmoniously, forging a path toward authenticity, resilience, and collective growth.
Join us in shaping a community where creativity knows no bounds, and every voice is an essential part of the symphony.
HVYCRWN
